The badge used by the car brand Fiat in 1899 marked the inception of an iconic automotive manufacturer. It featured a circular emblem adorned with an intricate design. At its center was the acronym "F.I.A.T.," representing "Fabbrica Italiana Automobili Torino," enclosed within a laurel wreath. The laurel wreath symbolizes victory and honor, an apt choice for a brand striving for excellence in the nascent automotive industry. Surrounding this were more ornate elements that imparted a sense of elegance and sophistication. This emblem captured Fiat's ambition to produce exceptional Italian automobiles and set the stage for a legacy of design and engineering prowess that continues to influence the automotive world today.

It only featured the abbreviation of the company name, four letters with gaps in between. The design was used with a blue-enamelled rectangular plate with a merely stretched upper edge. The font used for the logo became a trademark for Fiat.This new badge reflected Fiat's growing focus on simplicity and functionality, in line with the evolving design trends of the early 20th century.

It was composed of gold lettering, placed on a light blue rectangular, which was located on a dark blue background decorated with gold ornaments. It features a circular design with the company’s name inscribed in the centre, surrounded by laurel leaves and a ribbon. The intricate design showcases a classic style that was popular during the early 20th century. The Fiat 1903-1908 logo is a testament to the brand’s longstanding legacy and serves as a reminder of its rich history.

The badge used by the car brand Fiat in 1910 marked a shift towards a more refined and stylized design. It featured the brand's acronym, "F.I.A.T.," elegantly rendered in an Art Nouveau-inspired script, enclosed within an oval frame. The oval shape symbolized unity and continuity, reflecting Fiat's commitment to producing reliable and well-crafted automobiles. The ornate script added a touch of sophistication and aesthetic appeal, showcasing Fiat's growing focus on design.

Between 1921 and 1931, the Fiat logo underwent minor changes, with the same design elements being used throughout. The logo featured a silver frame with leaf ornaments and original lettering, the only difference was the colour scheme. From 1929 to 1931, the logo had a dark blue background colour. However, in 1931, the company announced another logo with the same design, but this time with a dark red background instead.

The company revamped its car radiators in 1931 and decided to mark this change with an unprecedented logo design refresh. The big shift in the design resulted in a rectangular-shaped logo with rounded corners. This design was used from 1938 to 1968, for almost three decades. However, the logo was refreshed thrice with minor changes to its shape, texture, and font, during the aforementioned period.The horizontally striped pattern was added to the red background of the Fiat badge in 1959. As for the framing, its contours were a bit refined and balanced, with the black outline making the badge look more distinctive and confident. The lettering became thinner and darker, to give a more harmonized image with the new shades of the background.

In 1965 the company decided to bring back its circular badge from the 1930s, but with some modifications. First of all, the silver framing was refined and drawn in a more minimalist way. Secondly, the lettering was executed in a bright yellow color, with a white outline. And, finally, the redesign background gained more shades and gradients, giving volume and dynamics to the image.

In 1972, Fiat refined its geometric logo, replacing the dark parallelograms with bright-blue ones and removing the silver outline.It is now composed of four rectangles, connected to each other. Every letter is placed in a separate cell. The color palette is black and silver, which makes the Fiat logo look elegant and strict. To enhance the logo’s visual appeal, the white letters were positioned at a slight distance from each other, making the design look cleaner and more lightweight.

The iconic four parallelograms with letters on them came back in 1999. They were still colored blue, but now it was a three-dimensional version of the recognizable badge. The squares became darker and gained gradient shades, while the letters were written in light silver, looking glossy and bright.

After the experiment with a circular logo, the brand decided to bring back the version of 1968, making it three-dimensional and adding some silver tones into its palette.

Since 2003, Fiat has used a simple yet memorable crest consisting of three-dimensional letters in gradient blue on a plain white background. These letters use the easily recognizable Fiat lettering, but with thicker lines and a smoother, softer profile.

Drawing inspiration from the early versions of the emblem, Fiat created a new logo featuring a silver circle with a red shield inside and a silver wordmark. The elegant elongated letters of the wordmark repeat the typeface created a long time ago, but now it looks cleaner and more stylish.It is a reflection of the brand’s value of design and quality, its free spirit and its vision.

The 2020 redesign retains the original style and typeface of the Fiat logo designed in 2003, but straightens the lines of the letters and lifts the hue to a very distinct red. It reflects the passion and power of the brand.