In 1961, Honda Motor Company created its first badge and kept it until 1969. This badge is a dark burgundy rectangle with two light blue and almost white elements. The top of the badge is adorned with a large programmed letter "H" with vertical bars drawn diagonally from the center. The logo sits above the capitalized logo in a sophisticated traditional serif font, and the letters are fully formed and clearly defined.

In 1969, Honda Motor Company redesigned its emblem for the first time, retaining the emblem as the sole element of visual identity and removing the logo from it. The redesign not only changed the style and shape of the Honda logo, but also placed the rectangular badge vertically and transformed the letter "H" into a narrower and taller letter. The color palette was also redesigned, with the combination of burgundy and blue being replaced with a single color, showing the white "H" on a solid black background.

The 1981 redesign resulted in finer lines and a color palette that was reversed from the previous one - the black "H" stood out against the white background. The shape of the letters was refined and the new emblem was more square, with a thick black frame and rounded corners. The logo now sits on top of an enlarged black logo in a strong, bold serif typeface with a strong geometric outline and large square serifs.

In 2000, Honda's visual identity underwent an improvement in volume and color. The logo was redrawn so that the lines of the letter "H" were elongated so that they now meet the frame. The badge was changed from a monochrome color to a gradient metallic grey with a smooth and matte finish. The color of the logo has also been changed to red, with slimmer, more elegant lines. The size of the letters was resized to make the whole image look more balanced.