Kia's original logo, in use from 1944 to 1964, featured a bold, angular design with a sharp arrowhead shape. The emblem's unique design was inspired by the symmetry and balance of traditional Korean architecture, symbolizing harmony and stability. The sharp edges of the logo's arrowhead reflected the brand's commitment to precision and progress. During this period, Kia primarily produced bicycles and steel tubing, and the logo highlighted the brand's industrial heritage. While the logo has evolved over the years to match Kia's transition into the automotive industry, this early emblem represented the company's beginnings and its dedication to quality and precision.

Kia's logo from 1964 to 1986 was a stylized, circular emblem with a unique design. The logo featured an inner oval shape surrounded by an external oval, all enclosed within a circular border. The inner oval represented the Earth, symbolizing Kia's global aspirations and presence. The external oval denoted the company's focus on innovation and technology, embracing new horizons. The circular border reflected unity and continuity, illustrating Kia's commitment to quality and enduring relationships. During this period, Kia was expanding into various industries, and the logo encapsulated the brand's ambition to become a global leader in diverse sectors, including the automotive industry.

The Kia logo from 1986 to 1994 marked a significant shift in brand identity. The logo has a vibrant and modern design with the company name "Kia" written in bold capital letters. Smooth italicized fonts are paired with a blue rectangular background. The logo signifies Kia's transition into the automotive industry and represents the brand's determination to embrace the future. The blue background symbolizes passion and energy, while the bold letters convey confidence and commitment to quality. It reflects Kia's desire to become a globally recognized automaker, showcasing a bold and forward-thinking brand.

From 1994 through 2012, Kia introduced a unique and memorable logo. It featured a red exterior placing the brand name "Kia" within a red oval. The oval represents the earth and symbolizes Kia's global ambition and reach. The red font embodies modernity and sophistication, in line with the brand's pursuit of advanced technology and innovation. The red oval represents passion and energy, emphasizing Kia's commitment to delivering high-quality, dynamic vehicles. The logo represents Kia's growing position as a respected and innovative automaker on a global scale, highlighting the brand's dedication to progress, style and customer satisfaction.

The Kia logo for 2012 to 2020 introduces a simpler, more sophisticated design. It displays the brand name "Kia" in a clean, modern capitalized font. The oval that now contains the name represents the Earth. The color change in the font symbolizes innovation and refinement, reflecting the brand's commitment to advanced technology and quality. The logo symbolizes Kia's evolution into a respected and dynamic global automaker with a strong focus on customer satisfaction and forward-thinking design. It showcases an established brand that embodies progress and a commitment to meeting the needs of the ever-changing automotive segment.

Kia's logo, introduced in 2020, marked a significant shift in the brand's identity. It retained a minimalist, all-lowercase "kia" in a sleek, modern typeface. The most prominent change was the removal of the oval background, signifying a break from traditional automotive design. This emblem represents Kia's focus on transformation, innovation, and disruption within the industry. The absence of the oval symbolizes a break from convention, emphasizing the brand's intention to lead the way in smart mobility and sustainable technologies. This logo encapsulates Kia's evolution into a forward-thinking, innovative, and progressive automaker, committed to shaping the future of the automotive world.