The Land Rover brand of automobiles from 1948 to 1968 showcased an emblematic logo that was as robust and utilitarian as its vehicles. The badge during this period prominently featured the words "LAND ROVER" enclosed within a simple, rectangular frame. The design was unadorned and practical, mirroring the brand's no-nonsense and rugged image. This emblem was a reflection of Land Rover's focus on building dependable, all-terrain vehicles designed to endure the harshest conditions. It encapsulated the brand's core values of durability and versatility, which made Land Rover a trusted choice for explorers, farmers, and adventurers during this era.

In 1968, the brand changed the color palette of the logo to black and yellow and removed all the extra letters. The Land Rover logo now consisted of a more rounded badge with a single word 'Land Rover' and the iconic herringbone connection split in two. The typeface of the wordmark has become bolder and more powerful, and the brand name has been made more prominent, giving it a sense of confidence and strength.

From 1978 to 1986, the Land Rover badge featured a simple yet modern design.The black nameplate was finally replaced with the green logo we know from today. All the inscriptions except for the company’s name were discontinued. The Z-shaped line, connecting Land and Rover words, turned into two small signs which are believed to reflect the company’s motto ‘Above and Beyond.

The current badge is an all-green oval with the company’s name on it. The border and text color changed to white so it pops out from the rich green background.. The modern logo looks noble and elegant in its simplicity.