In its early years, the car marque bore the name Atieva, and its inaugural logo was a vibrant embodiment of this nomenclature. The logo, a vivid blend of bright red and bold black, featured a stylized emblem and a lowercase logotype. The emblem, a square abstract flower with rounded petals, exuded simplicity and flair. Comprising three elements, it formed a dynamic visual representing innovation. Meanwhile, the logotype, crafted in a custom futuristic sans-serif, echoed the emblem's essence. Together, they forged an iconic symbol, each letter subtly mirroring the delicate curvature of the emblem's petals. This design epitomized the brand's early identity and artistic innovation.

In a comprehensive rebranding effort, the company completely revamped its logo. Embodying the essence of tomorrow, style, and progress, the new Lucid brand logo impeccably reflects these values. The emblem of the electric car marque showcases a sleek uppercase logotype in a bespoke sans-serif font. The black letters are horizontally stretched, maintaining clean contours and radiating an energetic vibe. This redesigned logo exudes a perfect blend of trendiness and elegance, invoking a profound sense of excellence and strength, aligning seamlessly with the brand's vision for the future of automotive innovation.