Nissan's first badge features a blue rounded rectangle design that is eye-catching and rich in substance. In the center of the badge, the company name is strikingly presented in white sans-serif font. The capitalization of the font adds to the expressiveness of the title. Against this background, a striking red circle stands, symbolizing the rising sun and paying tribute to the rich traditions and culture of the Japanese nation. Originally, the word "Datsun" was part of Nissan's history, consisting of "DAT" (an acronym for investor Den, Aoyama and Takeuchi) and "sun." Later, the name "Nissan" became associated with the hieroglyphs "ni" ("sun") and "ssan The name "Nissan" is then harmoniously blended with the hieroglyphs "ni" ("sun") and "ssan" ("birth") to symbolize the harmonious birth of a brand that has become synonymous with innovation and automotive excellence.

The logo was redesigned in 1940 to feature a more stylized geometric shape. The wordmark was executed in a hand-drawn, friendly typeface, with an enlarged letter "A". The "rising sun" emblem previously used by Nissan also appeared in this version of the logo, just above the wordmark.

In 1950, Nissan redesigned the logo again with a cleaner, more modern design. A rectangle replaced the previous rectangle, and the word mark was changed to a more fluid font. By 1959, the red rectangles were diminishing, and the rounded corners and light-colored outlines at the corners had disappeared.

In 1960, the logo was changed again by removing the original background geometry and opting for the original handwritten font, with the word "Nissan" highlighted in a series of red letters, and after 1967, the logo was changed to an italicized inscription of uneven thickness in a predominantly brown color.

In 1970, the original rectangular frame returned, with a new badge with a black base and a silver outline, and a unified font for the word "Nissan".In 1978, the colors of the logo were changed, the black base was replaced with silver, and the outline became black, with the word "NISSAN" in bold black inside the silver nameplate.

In 1988, theThe original rectangle got a color adjustment and the letters became white-gray. The entire rectangle was placed across a silver-gray circle, and the entire border became wider and unevenly colored, bringing out the 3D effect.

In 1989, the logo was simplified, leaving the word "Nissan" in bold black against a blank background, with no unnecessary embellishments or complex fonts, just to make the Nissan logo more memorable.

In 1990, a new logo similar to the 1988 logo appeared; there is not much difference between the two years in terms of outline, the difference being that the '90 logo has a black inscription on a silver rectangle, connected at the top and bottom by two half rings. The black outline and gradient give the image a three-dimensional feel. In later years, the Nissan logo built on this outline with various adjustments, and by 2001, the logo had become three-dimensional, consisting of a wide ring (background), a convex rectangle (center) and the word "Nissan".

In 2012, a new version of the logo was reintroduced with a different color scheme than before. It has more light gray, white highlights and gradients.

Nissan's new logo is sleeker and more dynamic than its predecessor, with the company name in a simpler font and a thinner circle. the word "Nissan" appears on a blank white background, and the logo symbolizes Nissan's commitment to innovation, electrification, and a new brand image for the future.