Introduced in 1996, Polestar's first badge was a square frame embellished with a delicate blue color. the word "Polestar" was positioned at the bottom, above a diamond-shaped star, for a softer, three-dimensional look. The original badge was the cornerstone of Polestar's distinctive visual identity, a perfect blend of elegance and innovation. The stylized star is subtly placed above the brand name, conveying a sense of modernity and exclusivity.

For 2017, Polestar redesigned the logo, eliminating unnecessary borders and trim and simplifying the visual identity. The redesign retains the original diamond-shaped Polaris, now emphasized by two bold black arrows. This minimalist design approach aims to improve the clarity and simplicity of the logo while retaining the core mark. The design of the icon has been refined, with elements consciously interconnected, marking a purposeful evolution of the Polestar brand identity. The updated logo not only conveys a more refined aesthetic, but also reflects the brand's commitment to progress and modernization.

For 2020, as Polestar strengthens its commitment to sustainability, the logo has been updated, refining it from the original logo, changing from black to light gray as well as medium gray, which is visually considerably more aesthetically pleasing. This generation of the logo not only reflects the brand's electric spirit, but also underscores its dedication to driving positive change in the automotive industry.