The original Porsche logo was used between 1922 and 1938 and featured a striking and timeless design. The original logo featured a yellow, red and black palette with two deer placed on either side of the shield and resting on a central element divided into four segments. The shield has black and red stripes, as well as antlers on the shield echoing the animals on either side, with two of the segments featuring black and red striped patterns, while the other two depict black antlers on a solid yellow background. This indicates their unrivaled strength and desire to compete. These qualities are extremely important to Porsche, as the company produces passenger cars and sports cars that focus on speed, endurance and agility.

Between 1938 and 1948, Porsche's logo featured a unique, circular design with a black horse in the center. This distinctive emblem was inspired by the city of Stuttgart's coat of arms, which also includes a horse. The Stuttgart coat of arms signifies power, elegance, and strength. Porsche, being headquartered in Stuttgart, adopted the horse emblem as a nod to its hometown's heritage. This logo underscored the brand's roots and commitment to crafting powerful and elegant sports cars, capturing the essence of Stuttgart's rich history and the legacy of precision engineering.

From 1948 to 1952, the Porsche logo retained its circular design, but introduced a more stylized version of the deer from the Stuttgart crest. The logo embodied Porsche's commitment to sporty and elegant sports cars. The antlers represent strength, agility and endurance, qualities for which Porsche cars are renowned. The logo demonstrates the brand's dedication to engineering excellence, performance and sophistication. It symbolizes the brand's relentless pursuit of building high-performance cars and embodies the legacy of the Stuttgart engineering tradition.

From 1952 to 1963, Porsche's logo featured a significant evolution. The circular emblem now incorporated a simplified and more refined version of the Stuttgart coat of arms. It retained the black horse, but the design became more streamlined. The horse symbolized power and speed, aligning with Porsche's reputation for high-performance sports cars. This emblem reinforced the brand's connection to Stuttgart's heritage and its ongoing dedication to creating vehicles that blended precision engineering, elegance, and dynamic driving capabilities. It represented Porsche's unwavering commitment to crafting cars that embodied the spirit of Stuttgart's engineering tradition.

Between 1963 and 1994, the Porsche logo retained its rounded shape, but introduced a simplified and bolder version of the horse from the Stuttgart crest. A more chic image was created for the brand. The color palette switched to gold, red and black, and the top banner with the company name was now arched, while the characters or extended. The stallion in the center of the badge has also been redrawn. The black horse stands for power and speed and is synonymous with Porsche's high-performance sports car heritage.

From 1994 to 2014, the Porsche logo had a modern, simplified design. It retains the rounded shape, intensifying the all-black outline of the logo, which appears not in yellow, but in gold. The dark horse acquires elegant features. Burgundy stripes replace the bright red stripes. The font changes to black, and the logo’s streamlined and modern look emphasizes Porsche’s dedication to engineering excellence and innovation. The logo represents the brand’s ongoing connection with Stuttgart’s heritage and its continued pursuit of creating vehicles that embody precision engineering, elegant design and dynamic driving thrills.

From 2014 to 2023, Porsche's logo underwent a subtle but noticeable update. The circular design retained the black horse, which symbolized power, agility, and speed, all qualities associated with Porsche's high-performance sports cars. The emblem's modern and sleek appearance reinforced the brand's dedication to precision engineering and innovation. It continued to honor the Stuttgart coat of arms and its rich heritage. This logo signified Porsche's ongoing commitment to crafting vehicles that epitomized performance, elegance, and the spirit of Stuttgart's engineering tradition, embracing modernity while staying true to its roots.