Rivian's initial logo featured a circular design segmented into multiple parts, all enclosed by a blue outline. Positioned centrally within this circle was a gradient green graphic, characterized by a rounded triangle with its base at the top. At the lower part of the circle, there existed a minimalist nameplate, composed of futuristic-style capitalized sans-serif letters. The delineation between these three key components was marked by a gradient silver fill enveloping the entire insignia, creating a cohesive and visually distinctive brand emblem.

Rivian unveiled its updated logo in 2018, marking a significant redesign for the brand. The new emblem showcases a prominent diamond shape, characterized by openings at the left and right corners that divide it into two triangles. Within this larger rhombus, a smaller rhombus is positioned, divided into two elements through a gap between the top and bottom corners. Notably, the brand name is elegantly inscribed at the bottom of the image, completing the modern and dynamic visual identity introduced with this redesign.