Between 1953 and 1958, the Subaru logo depicted the Pleiades star cluster of its namesake. The logo consists of six stars, symbolizing the six companies that merged to form Subaru Corporation. The design reflects the company's collaborative origins and its desire to shine in the aerospace and automotive industries. The color silver reflects the sky and Subaru's pursuit of limitless possibilities, both in aerospace and automotive manufacturing. In the meantime, the logo encapsulates Subaru's birth and vision, emphasizing its commitment to pioneering technology and the limitless potential for innovation that still defines the brand today.

The Subaru logo underwent a subtle transformation from 1958 to 1959. It retained the Pleiades, but changing the color from silver to gold continued to represent the unlimited potential and innovation associated with the brand. This revision of the logo marks a transitional phase, reflecting Subaru's evolution as a unified and forward-thinking company in the aerospace and automotive sectors. The logo embodies the brand's commitment to efficient collaboration and excellence, heralding its continued growth and progress in the years to come.

From 1959 to 1972, the Subaru logo retained the image of the Pleiades, but introduced sophistication and stylization. It depicted the stars in a sleek, modern form, symbolizing the brand's technological advances and aerospace expertise. The six stars still represent the merger of Subaru's six partner companies. The addition of a base color on the logo heralds enthusiasm with a dazzling red color that highlights Subaru's unlimited potential and commitment to innovation. The logo reflects Subaru's transition to a more streamlined and progressive organization ready to take its place in the aerospace and automotive industries. It embodies Subaru's legacy of collaboration, precision and forward-thinking ideas.

Subaru's logo from 1970 to 1980 continued to feature the Pleiades star cluster, but with a modernized and stylized design. The six stars were emblematic of Subaru's six partner companies. The blue color represented the boundless potential and pursuit of innovation that defined the brand. This logo was a symbolic representation of Subaru's heritage, highlighting its birth from collaboration and its aspirations to excel in both aviation and automotive fields. During this era, the emblem encapsulated Subaru's identity, emphasizing its commitment to precision and pioneering technology, which continues to be the driving force behind the brand's vehicles and its reputation for innovation and quality.

Subaru's logo from 1980 to 2003 underwent a refined transformation while preserving its core elements. It continued to feature the Pleiades star cluster, with six stars representing Subaru's six partner companies. The blue color symbolized the brand's enduring commitment to innovation, the boundless sky of possibilities, and the trustworthiness of Subaru vehicles. This emblem evolved with cleaner lines, conveying a more modern and streamlined appearance, reflecting Subaru's advancement and sophistication. It captured the brand's rich history of collaboration and precision, as well as its pioneering spirit in aviation and automotive industries. This emblem remained a testament to Subaru's legacy and its drive for excellence and innovation.

Subaru's logo from 1999 to 2003 retained the iconic Pleiades star cluster design, with six stars representing the six companies that merged to form Subaru Corporation. The blue background symbolized the boundless sky, signifying innovation and Subaru's commitment to pushing the limits of technology and design. This iteration introduced a more contemporary and streamlined look, reflecting Subaru's modernization and growth as a global automotive player. The emblem's refined design embodied the brand's heritage of precision and collaboration, emphasizing Subaru's legacy of pioneering technology and its dedication to quality. It continued to be a symbol of Subaru's trusted and forward-thinking approach in the automotive world.

From 2003 to 2023, the Subaru logo features the Pleiades star cluster and remains true to the previous design. With a blue background symbolizing the vast sky, the logo retains a sleek and modern design that represents Subaru's modernization and global expansion as an automotive leader. The color blue reflects Subaru's core values of trust and reliability. The logo is a continuation of Subaru's tradition of precision and excellence, emphasizing its pioneering spirit and dedication to quality and performance in the automotive industry. It remains a symbol of Subaru's trustworthiness and forward thinking.