During World War II, the U.S. military asked three automobile manufacturers to design a general-purpose military light off-road vehicle. The Willys-Overland design was eventually adopted and named "Willys MB". The Willys MB badge is a simple yet tough design, consisting of red and black colours. The top text line is "JEEP" in red capital letters, with the "J" enlarged to represent the vehicle's power and off-road capabilities. The bottom text is in bold black sans-serif script and reads "Bantam", "Willys" and "Ford", representing the three manufacturers of the car.This badge was used throughout the war and became the iconic symbol of the Jeep after the war.

Jeep underwent a major rebranding in 1945 with the introduction of a monochrome logo that was simple and classic. The design of the word "Jeep" reflects the power and off-road capability of the Jeep. The ultra-bold serif font makes the typeface more eye-catching and emphasises the Jeep's power. Thin geometric serifs add elegance and a modern touch to the Jeep. Two delicate inverted commas add interest and personality to the logo. They blend with the word "Jeep" to create a unique visual effect. The 1945 Jeep logo is an important milestone in the history of the Jeep brand. Its simple yet classic design is still widely used today.

The bold and vibrant design of this badge captures the adventurous spirit of the Jeep. The red and dark yellow colours represent the Jeep's power and off-road capabilities. The silver colour, on the other hand, represents the ruggedness of the Jeep. The logo is also very cleverly designed. The light cream background makes the logo more eye-catching, while the red and dark yellow make it more colourful. The horizontal split of the logo also gives it a dynamic feel, as if the Jeep is moving forward. The 1963 Jeep badge is an important milestone in the history of the Jeep brand. Its vibrant colours and unique design are still enjoyed today.

In 1970, Jeep introduced a logo that perfectly captured the spirit of the era – sleek, modern, and undeniably cool. The logo's centerpiece was a bold red triangle, its upper right corner seamlessly blending into a vertically aligned bright blue rectangle. This geometric fusion exuded a sense of dynamism and adventure, perfectly reflecting Jeep's reputation for off-road prowess.Encasing this geometric emblem was a solid black title box, bearing the iconic "Jeep" inscription in a full-form bold sans serif font. The clean lines and sharp edges of the lettering complemented the logo's overall modern aesthetic, adding a touch of sophistication to the rugged Jeep brand.The 1970 Jeep logo was a testament to the brand's ability to adapt and evolve while staying true to its core values. It represented a new era for Jeep, one where style and performance intertwined to create vehicles that were both capable and eye-catching.

In 1987, Jeep unveiled a logo that marked a significant shift in the brand's identity. Replacing the familiar rectangular emblem was a sleek black square with rounded corners, symbolizing stability and resilience. The lower half of the square bore the word "Jeep" in a bold white sans serif font, the brand's name standing out with confidence and clarity.The most striking feature of the logo was the white pentagon at its center, its thin black rays extending to the corners of the square, forming a star-like emblem. This pentagon was a direct representation of Chrysler, Jeep's parent company, and its presence on the logo served as a tribute to the automaker's strength and unity.The 1987 Jeep logo was a bold departure from the brand's previous designs, but it retained the essence of Jeep – a rugged, capable vehicle that could conquer any terrain. The Chrysler pentagon added a layer of sophistication and corporate identity, signifying Jeep's place within the larger Chrysler family.

In 1993, Jeep underwent a radical rebranding, stripping away all extraneous elements from its logo to reveal a minimalist masterpiece. The result was a bold statement of simplicity and confidence, perfectly reflecting the brand's reputation for ruggedness and off-road capability.By stripping away all unnecessary elements, the 1993 Jeep logo allowed the iconic name to take center stage, becoming a symbol of the brand's enduring legacy. The minimalist design also reflected the growing trend towards simplification in the automotive industry, with many brands adopting cleaner, more contemporary logos.The 1993 Jeep logo marked a pivotal moment in the brand's history, signaling its ability to adapt to changing trends while maintaining its core identity. It became a symbol of the brand's commitment to innovation, resilience, and the pursuit of adventure.